A lot of businesses think they have a traffic problem.
Many sites get thousands of visitors and still underperform.
It’s not because the product was wrong, but because the experience was. Small points of friction. Missed opportunities. Revenue leaking at every step.
The kind of issues ads and SEO don’t fix.
So we built PG Data to focus on what happens after the click.
No vanity metrics. No guesswork. Just measurable improvements to conversion rate, order value, and revenue.
THE PROBLEM
Guesswork
Most websites are built on opinions. Changes get made based on what “looks better,” not what performs better. No testing. No clarity. No way to know what’s actually working.
Hidden Leaks
Friction in the journey. Weak messaging. Missed opportunities to increase order value. Small issues that quietly cost you sales — every single day.
Wasted Traffic
You already have traffic — through ads, SEO, or just social media. But most of them leave without converting. Not because they’re the wrong audience, but because your site isn’t doing its job.
Running a business is already enough. Understanding user behaviour and how it impacts your website is another full-time job.
They want what you’re selling – just not how you’re selling.
People don’t land on your website by accident. They’re there because something about your product caught their attention. The intent is already there — but intent isn’t enough.
If the experience feels confusing, slow, or untrustworthy, they leave.
Not because they don’t want what you’re selling — but because they don’t trust the moment.
We believe conversion is built on trust.
Clear messaging. Seamless journeys. Thoughtful design.
The small signals that tell a customer: this is right.
We don’t try to convince people to buy. We make it easier for the right customers to say yes.
You’ll know exactly what you’re paying for — and why. No vague “optimisation” fees. Every test, audit, and change is tied to measurable impact on your revenue.
Our contracts come with clear prices and a simple refund policy.
CRO shouldn’t take months to show results. We prioritise high-impact changes first, launch tests quickly, and iterate fast — so you start seeing improvements early, not at the end of a long contract.
Our websites and landing pages are built to launch in days.
No jargon. No overcomplicated reports. We handle the analysis, testing, and implementation — and show you exactly what’s working in plain terms. You focus on running your business, we focus on improving how it converts.
Let’s begin with a forensic audit. No strings attached, just pure strategic clarity.